Dr. Amanda Gummer


Amanda is a mum and founder and Managing Director of Fundamentally Children and has over 20 years’ experience working with children and families. Widely considered as the UK’s go to expert on play, toys and child development, she combines her theoretical knowledge as a Research Psychologist specialising in child development, with a refreshingly pragmatic approach to family life, that resonates both with parents and professionals. Her book ‘Play’ was published in May 2015 and has already been translated into two different languages with extracts being published in the USA’s Toy Industry Association’s Genius of Play initiative.

Amanda is regularly in the media, and continues to take an active role in research and is often involved in government policy around children’s issues - currently as a member of two All Party Parliamentary Groups.

Amanda ran the research consultancy FUNdamentals for 10 years before combining this with the Good Toy Guide, and the Good App Guide to create Fundamentally Children - the UK’s leading source of expert, independent advice on child development and play, supporting children’s industries with research, insight and endorsement.