Judith Houghton

Judith (and Diane pictured L-R) are behind the global brand Dry Like Me, who produce the hugely popular potty training pad. Both Jude and Di also work closely with parents - online and face-to-face, to help guide them through the potty training process. 

The Dry Like Me pad was developed by busy working mums Jude and Di, who know that the key to successful potty training is helping your child to learn about their bodily cues, which signal it is time to go to the toilet. So when they do have those little accidents, they start to understand and react to what is happening. Both were both going through their own difficulties with toilet training their children and unable to find a solution that suited their needs, they began developing their own ideas and this resulted in the pad being developed.

Working closely with the child continence charity ERIC (who went on to endorse Dry Like Me) and responding to feedback from other mums, they conducted research, developed working solutions, set up trials and continually developed as they went; refining and improving, until they were ready to patent their solution… Dry Like Me.

Now the fruits of their hard work are available in leading supermarkets including Sainsbury’s, ASDA, Morrisons and Wilkinson, and online via Amazon and Ocado.